“SHEEN” Wins the hearts undoubtedly!

Fashion Pakistan Week (FPW) 2016 bought beautiful collection of talented designers as always. LALA also showcased “SHEEN” Well with introduction of the brand flagship outlet in Karachi in February 2016, leading textile brand LALA introduced their latest edition of fabric and embroideries ‘SHEEN’ at Fashion Pakistan Week 2016. For the showcase leading actress gorgeous Ayeza Khan walked the ramp as a showstopper.

Indeed, with LALA’s expansion into the lifestyle and the entertainment industry through their alliance with Lollywood film BACHAANA; ‘SHEEN’ represented a fusion of western and eastern cuts in 16 designs. Inspired by shimmer and all that glitters; ‘SHEEN’ embodied the use of the finest fabrics in hues of gold accompanied by signature stones embellishments and sequences of Zari embroidery interpreted across a range of silhouettes.

Speaking about LALA’sparticipation at FPW ‘16, CEO Pervez Lala said: “We have showcased at #FPW frequently/regularly, where every year we always work to introduce new concepts in terms of whatis possible when you have loose fabric. Being a textile brand, our goal is to inspire audiences to create the perfect ensemble that portrays their personality. This year #LALA ‘SHEEN’ focused on extravagance; how simple fabric with a gold colour pallet can be transformed into a unique ensemble.”

Few of the models walked for LALA included: Nadia Hussain, Faiza Ansari, Abeer Rizvi, Rubya Chaudry, Hira Tareen and Ayeza Khan. Nadia Hussain and Ayeza Khan looked stunningly gogeous indeed! According to the people LALA’s collection was quite wearable.

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