The “City of Lights” bringing A Taste of Two Cities
Marcel’s opened its doors to Karachi’s Boat Basin hosting a gathering attended by socialites and celebrities. The outlet was graced by the honorable French Consul General who inaugurated the patisserie with a Valrhona edible gold cake.
First of its kind, the cafe takes its name after a world traveler Marcel Le Roux, born in Paris, who embarked on a journey from France stopping in Italy, China, USA, Marcel and putting his adventure to rest in Karachi.
Marcel was sixth in line of a family that prided itself on providing baked treats as it was in his family for generations and it is well known in Paris where the journey started and now all over across the world. According to the founders, Ali Khalili and Umair Khalili, “ Whether a snack , or to satisfy those sweet cravings Marcel’s has specializes in freshly-baked croissants, over a dozen types of breads baked fresh three times a day, éclairs, macaroons, Danish pastries among other mouth-watering products. The hot kitchen menu is a fusion of flavours from Paris to Karachi and everything in between!”
Head of Starbuck’s Asia, Gary Martin came in for R&D and Cordon Bleu chef Neha Akbar developed the menu for the cafe. Marcel always decided to work hard at being the best and work towards building an empire based on excellence, a French inspired experience and romance with the product. From architecture to processing tools, all have been carefully aligned keeping the message in mind. Marcel’s aims to attract the most discerning audience by keeping travelling as a prominent theme of this boulangerie, patisserie and bistro.
When you walk in the restaurant as a customer, you will be happy to know that an underprivileged person will be fed by Marcel’s. The remaining food will be given to the Roben Hood Army who works to get surplus food from restaurants across to let unfortunate people.
The event was put together by ‐ Frieha Altaf and her company, Catwalk Event Management and Productions Pvt Ltd .The PR Managed by Catalyst PR & Marketing and IAL Saatchi & Saatchi have been the creative partners right from its inception.